Uncovering the Truth


Zoos are highly organized marketing machines. Their primary goal is similar to any major corporation; increase market stability and grow. Modern zoos have united to form an extensive, multi-billion dollar coalition that works to consolidate zoo activities and marketing resources. The central focus of zoos is not the care of wild animals; it is to expand their overly inflated budgets, minimize knowledge of their inhumane methods of operation, and maintain public support for their continued existence.

The result has been a promulgation of falsehoods, which we politely call "zoo myths." Choose any myth from the menu above and see for yourself!